Turning Fabrication Chaos into Clarity

The "Manufacturer" Misconception

Spectr isn't just a tool for cutting panels; it is an operating system that manages the entire lifecycle of architectural fabrication. However, potential clients often mistook them for a standard manufacturing utility.

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Our client needed a way to explain that Spectr provides the infrastructure to support engineers—not just the machines to cut materials. They needed to condense a complex software ecosystem into a 60-second narrative that resonated with engineers.

The Workflow: Storyboard to Simulation

From wireframe to final render, here is how we bridge the gap between technical fabrication and cinematic storytelling.

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Step 1: Visualization (Figma)

We started by mapping the narrative arc in Figma, ensuring every feature—from inventory to installation—had a visual anchor.

Step 2: Choreographing AI

AI video generation can often feel random, but for Spectr, we needed precision. We established a strict pre-visualization phase using FigJam to map exact camera vectors—defining start frames, end frames, and motion paths to align with the client before generation began.

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We then fed these constraints into Kling AI’s Frame-to-Video feature, translating static shop floor images into deliberate, cinematic tracking shots that matched our storyboard exactly.

Step 1: FigJam Pre-Vis

Step 2: Kling AI Render

Step 3: Motion & UI (After Effects)

To showcase the software interface without it feeling dry, we built 3D camera rigs in After Effects, allowing us to 'fly through' the dashboard features dynamically.

Step 4: Visual Polish (The AI Difference)

Using client-supplied phone photos, we utilized generative AI to expand environments and add cinematic lighting, turning raw shop floor documentation into high-end production assets.

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Drag to see how we transformed a standard job site photo into a golden-hour hero shot.