Video · Brand · AI systems

Look like the category leader.

Brand films, design support and AI systems for companies that have outgrown the way they look and operate. Made by a studio that uses every tool that earns its place.

20+ years

EN / FR

Portland, OR

Montréal, QC

How the work gets made

Some of it is hand work. Some of it is machine work. Most of it is both.

A hand circling one frame of a printed contact sheet in red pencil, every other frame crossed out

By hand

The part that takes a person

The colour grade. The kerning pair. The audio sitting a frame late. Deciding that a scene is finished. None of it is visible to a client and all of it is why the work reads as expensive.

A person standing in front of a gallery wall of forty near-identical printed stills, one circled in violet

By machine

The part that takes a prompt

Forty variations before lunch. A location that does not exist. A shot that would have needed a crew and a permit. Speed is real and worth using. It is not the same thing as judgment.

Deciding which is which, shot by shot, is the service.

Who this is for

Built for the marketing team that has outgrown its brand.

Most of the companies this studio is built for have somewhere between 500 and 2,000 people, a marketing team of three to fifteen, and a brand that was designed when the company was a quarter of its size. They need launch films, explainers and a system their team can run without a designer on every request. They do not need forty people and a procurement cycle to get it.

The same room

You talk to the person doing the work.

No handoff

The person on the first call is the person in the edit.

Sized honestly

If a smaller project would do the job, you will be told.

Alexandre Chaput, creative director of In Fair Light

Founder

Run by the person in the edit.

Alexandre Chaput is a creative director with twenty years in broadcast, live entertainment and brand work, in English and French. He directs, cuts, grades and designs the work himself, which is why a first call with the studio is a first call with the person who will make it.

About the studio →

Bring the project.

20 minutes, no deck. Tell us what you are making and who it is for, and you will leave with a straight answer on whether this studio is the right fit. Including when the answer is no.

Or email alex@infairlight.com